BC Translink's Wasteful Promotion: "Compass" Buttons

BC Transit Authority (Translink) is promoting a new charge card similar to London's "Oyster" Card or Tokyo's Suica Card.

They chose the name, "Compass" and they are starting the promotion. (card not available yet)

They made a few simple button and expected people to use them?
What a waste of tax payer's dollars and very unenvironmental.

If they want to advertise, they can use posters or give practical things like shopping bags or pens.